· By Gregg Gruhl

The History of 4G LIVE: Origin Story

The origin of 4G LIVE really starts with my love of hosting events, music and bringing people together to enjoy themselves. For most of my career, I've had jobs that included organizing different types of events, from sports to social gatherings, live music, and kids activities.

In 2017, I had a job where I was no longer responsible for planning events, but I had really missed the events environment. I also missed seeing my tennis members from back in the day when I was Director of Tennis at Northdale Golf and Tennis Club. So I started planning a reunion of the tennis members and friends. I had a good friend that was the restaurant manager at the Beach Bar located at The Godfrey Hotel. I thought to myself, what could be better than an outside venue by the water?

In 2017, the "Friends Reunion Tour" was created. I had about 100 + people show up, and it was great fun! I knew some of the best local music artists and lined up Allon Sams, Ashley Smith, and Rob Stoney for a great entertainment show.

From there, the idea of doing more music events grew, and since then, we've organized roughly 30 events. Realizing I wanted to continue throwing events, I started creating a brand to promote events. For many years friends called me 4G because I have four g's in my name. So it felt natural to call my brand 4G LIVE!

I strive to make each artist at a 4G LIVE event feel like family, and they always give me such great performances. It is truly gratifying to see attendees having such a memorable time, dancing to the incredible talent provided. My team and I are thrilled to continue hosting these musical events and hope you have the chance to join us for a memorable experience!